Marketing Audit and Performance: A Case of Parastatals
Marketin Audit and Performance
978-3-659-46595-6
365946595X
128
2013-09-29
54.90 €
eng
https://images.our-assets.com/cover/230x230/9783659465956.jpg
https://images.our-assets.com/fullcover/230x230/9783659465956.jpg
https://images.our-assets.com/cover/2000x/9783659465956.jpg
https://images.our-assets.com/fullcover/2000x/9783659465956.jpg
This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case. Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and Marketing Functions Audit. The book draws from a scientific research conducted on one of the parastatals in Kenya - Kenya Power. It is a very useful resource to both undergraduate and post-graduate students as well as scholars and practitioners in the Marketing field.
https://morebooks.shop/books/ru/published_by/lap-lambert-academic-publishing/47/products
Реклама, маркетинг
https://morebooks.shop/store/ru/book/marketing-audit-and-performance:-a-case-of-parastatals/isbn/978-3-659-46595-6