Product Differentiation
978-613-4-51598-6
6134515981
72
2010-12-02
29.00 €
eng
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. A concept in Economics and Marketing proposed by Edward Chamberlin in his 1933 Theory of Monopolistic Competition. In marketing, product differentiation (also known simply as "differentiation") is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as a firm's own product offerings. Differentiation can be a source of competitive advantage. Although research in a niche market may result in changing a product in order to improve differentiation, the changes themselves are not differentiation. Marketing or product differentiation is the process of describing the differences between products or services, or the resulting list of differences. This is done in order to demonstrate the unique aspects of a firm's product and create a sense of value.
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