Bookcover of Fashion Clothing
Booktitle:

Fashion Clothing

LAP LAMBERT Academic Publishing (2020-10-10 )

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ISBN-13:

978-620-2-92019-3

ISBN-10:
620292019X
EAN:
9786202920193
Book language:
English
Blurb/Shorttext:
For many years fashion clothing has been an area of interest in consumer research. This work examines the effect of materialism and self-image product-image congruency on consumers’ involvement in fashion clothing. It also examines purchase decision involvement, subjective fashion knowledge and consumer confidence. Data were gathered via a self-completed mail survey, resulting in 478 responses being returned.The results indicate that fashion clothing involvement is significantly effected by a consumer’s degree of materialism, gender and age.Further, it was found that fashion clothing involvement influences fashion clothing knowledge.Finally, the results indicate that fashion clothing knowledge influences consumer confidence in making purchase decisions about fashion.Also, the results show that materialism and gender are significant drivers of fashion clothing involvement. While also, recreational shopper identity, ongoing information search, market mavenism and purchase decision involvement are significant outcomes of fashion clothing involvement.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Edward Ogunfolaju
Number of pages:
348
Published on:
2020-10-10
Stock:
Available
Category:
Other
Price:
87.90 €
Keywords:
fashion clothing, Edward Ogunfolaju, fashion industry, consumption, consumer behaviour, fashion clothing involvement, recreational shopper identity, Clothing retailers, Supply Chains, Global sourcing, Fast Fashion, Zara, Consumers

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