Bookcover of Destination Marketing
Booktitle:

Destination Marketing

A Case of Nicosia City

LAP LAMBERT Academic Publishing (2020-05-15 )

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ISBN-13:

978-620-2-55633-0

ISBN-10:
6202556331
EAN:
9786202556330
Book language:
English
Blurb/Shorttext:
In the situation of intense competition between regions for the influx of investments and skilled labor, an urgent need to increase the image and investment attractiveness of the region is felt. A huge role here is played by destination marketing, aimed at improving the attractiveness of the specific region, especially for potential customers and tourists, by the formation of unique features that guarantee outstanding competitive qualities of the region. This book focuses on the case of the capital of Cyprus - Nicosia city. Although Nicosia is not a favorite tourist destination in Cyprus, the historical value of the city, with the application of effective destination marketing theory and practice can change the touristic map in the country.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Galina Berjozkina
Number of pages:
96
Published on:
2020-05-15
Stock:
Available
Category:
Business management
Price:
36.90 €
Keywords:
Urban Marketing, marketing strategies, territorial system, socio-economic development, Marketing Communications, place branding, City Development

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