9783659132339

Indonesian SMEs' Internationalization Process using U-Model, NT & IET

Muhammad Yushar Mustafa
Cet achat groupé est déjà fini.
Prix
59.00 €
53.10 €

Achat groupé pas encore accepté

1 plus d'exemplaires demandés

ISBN-13:

978-3-659-13233-9

ISBN-10:
3659132330
EAN:
9783659132339
Langue du livre:
Anglais
texte du rabat:
This study intends to determine the specific roles of the Uppsala Model, Network Theory and the International Entrepreneurship Theory in describing, explaining and guiding the process of internationalization of Indonesian Small and Medium Enterprises (SMEs) as well as to identify which aspects of the three theories are most important to the internationalization of Indonesian SMEs. Generating the data and the findings necessitated the employment of a duly validated researcher-made questionnaire intended for the Chief Executive Officers (CEOs) of selected Indonesian SMEs complemented with an actual documentary interview with the said CEOs. Consequently, the data generated therein were interpreted using descriptive statistics and in-depth qualitative method of analysis. Initial results from the floated questionnaires revealed that conventional Indonesian manufacturing SMEs still prefer the Uppsala Model as export entry mode for internationalization while SMEs engaged in information technology and franchising jointly engage the Network Theory and International Entrepreneurship Theory as entry modes for internationalization.
Maison d'édition:
LAP LAMBERT Academic Publishing
Site Web:
https://www.lap-publishing.com/
de (auteur) :
Muhammad Yushar Mustafa
Numéro de pages:
136
Publié le:
21-05-2012
Stock:
Disponible
Catégorie:
Gestion
Prix:
59.00 €
Mots-clés:
Entrepreneurship, small and medium enterprises, Global Marketing, Uppsala Model (U-Model), Network Theory and International Entrepreneurship Theory (IET)

Lettre d'information

Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Paypal CryptoWallet Virement bancaire

  0 produits dans le panier
Modifier le contenu du panier
Loading frontend
LOADING